STR · MTR · Boutique Hotels · Operators · Investors · Developers
Every other line in your pro forma gets a number attached to it before you commit. Design gets a mood board and a hope. These are the instruments we use to put a number on it — free, and built to be used in the room where the decision actually gets made.
The walk-through is the last moment the price is still negotiable.
Before you sign. Before you wire. Most operators find out what they actually bought afterward. This is the field audit that tells you first.
You get: a printable walk-through audit that scores the asset on the design factors that set its rate ceiling.
You are about to hand someone six figures and a revenue thesis.
Do you know which questions to ask a designer? Most operators don't — the industry never gave them the tools.
You get: 12 questions that reveal whether a designer will actually move your revenue, before you sign anything.
Every renovation list exceeds every budget. The only question is what gets cut, and on what basis.
Does anyone in the room know which decisions will actually move your revenue? Most don't. Most can't.
You get: a read on what your renovation budget is quietly hiding.
Someone in the room is about to win the budget argument. Make sure it's you.
You get: every renovation decision ranked by revenue impact, before anyone starts negotiating.
The asset is already telling you where the revenue is leaking. So is your competition.
What risk tier is your property in? Most operators assume they know. The data disagrees.
You get: your tier — low, medium, high — surfaced from the numbers your property is already producing. Also unlocks Off Market, below.
Your top competitor already wrote your design brief. It's in their reviews — you just don't know how to read it yet.
You get: a method for mapping their guest data to the specific levers you can pull.
Most operators have the data. Nobody gave them the question. There's a prompt that surfaces your property's competitive gaps in five minutes.
You get: the prompt. Copy it, paste it into any AI, get the read before you commit to anything.
Unlocked by the Revenue Leak Scorecard
Off Market is a five-episode private audio series for operators who treat their properties as capital rather than as real estate they happen to own. Run the Scorecard and the series unlocks with your tier.
Unlock Off Market →These tools exist because we got tired of watching capital get deployed on instinct and evaluated on nothing. They're the front end of how we work — the same questions we ask on day one of a project.
If you're holding a deal where the design spend is large enough to matter and vague enough to worry you, that's the conversation we're built for.